UHG & BCBS Digital Health Investment Tracker

Optum Rx rewrites its pharmacy business model — and bets digital tools will seal the deal

Optum Rx is abandoning spread pricing and rebate-linked fees in favor of flat per-member monthly charges, while launching two new patient-facing digital tools — Shop MyScript and Price Wise — that surface real-time drug pricing at the point of prescription. The move responds to FTC litigation, new federal PBM transparency law, and competitive pressure from CVS and Cigna.